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Industrial and Advertising Exhibition Booth Photography

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One of the main factors when holding domestic and foreign exhibitions is exhibition booth photography. Exhibition booth photography and its costs become one of the concerns of various companies and organizations when planning to attend an exhibition. Companies are looking to use Industrial and advertising exhibition booth photography to document their presence at a trade show.

What is exhibition booth photography?

Exhibition booth photography is a kind of sub-group of photojournalism. But it cannot be considered apart from advertising and industrial photography. With exhibition booth photography, you register your presence in the most important domestic and foreign international events.

Industrial and advertising exhibition booth photography is a type of commercial photography during exhibitions. Industrial and advertising photos are an important part of the success of various businesses.

In addition to attending the exhibition and acquiring customers, you can contribute significantly to branding, maintaining brand stability, and creating a new market for your services and products through industrial and advertising exhibition booth photography.

What are the most important features of an exhibition booth photographer?

In addition to skill, an exhibition booth photographer must have creativity, intelligence, and artistic taste to capture impressive photos for you. There are a lot of people, visitors, and colleagues at the exhibitions. In this situation, only a professional and creative photographer can identify the best subject and the best time for exhibition booth photography.

Advertising photography of your booth should be able to attract the audience at first glance and make your brand last and effective in their minds.

The most powerful media tool in exhibitions

In the past, industrial and advertising exhibition booth photography was not very popular. Various exhibitions were held in all corners of the country and photography of these events was not taken very seriously. But in recent years, due to the expansion of digital marketing and the development of various businesses on the Internet, industrial photography has also gained a new boom. Many businesses have made significant progress after attending various international exhibitions by using its benefits.

It can be said that advertising photos are a powerful media tool to attract customers and increase sales of goods and services of various companies. If you own a reputable company or your business is defined in cyberspace, advertising photography can be of great help to you when holding an exhibition.

Industrial and advertising exhibition booth photography
Gharb Carton Booth 2019

Advantages of exhibition booth photography

The ways of advertising in the virtual space are very wide nowadays, but the use of the best solution for further growth and sales of business services and products is needed. We all know how effective content and appropriate and effective photos in Internet marketing can grow various businesses and ensure their success. Therefore, photography, as a suitable tool, pushes back traditional businesses and increases your chances of success in your business field.  Among the most important advantages of industrial and advertising exhibition booth photography, the following can be mentioned:

The most important advantages of advertising exhibition booth photography:

  • advertising exhibition booth photography can show your presence in the exhibition purposefully and creatively to your audience.
  • You can use advertising exhibition booth photography in advertising campaigns. You will find more success in various campaigns by presenting exhibition booth advertising photos. You can better expose your brand and products to your audience and convey your messages faster.
  • Some companies also state attendance at prestigious exhibitions in their resumes or to participate in tenders. Industrial and advertising exhibition booth photography gives a more realistic effect to the visual identity of your brand.
  • You may have invited famous people to attend your exhibition booth. Advertising exhibition booth photography will be very useful in these situations.
  • You can use the photos of your booth later on advertising billboards, commercial websites, product or service catalogs, making promotional videos, etc.
  • Be sure that even if you don’t have advertising on social media, advertising exhibition booth photography will come in handy one day. And it will differentiate your business from your competitors.

Build a bridge between yourself and the audience

Promotional photos represent your business and the features of your products or services. You make a greater impact on your audience with promotional photos. Therefore, the positive effects of your presence at the exhibition may stay with you for several years due to these promotional photos. These photos are like a communication bridge between you and the buyers, providing a representation of the real image of your business’ strong presence in an exhibition.

Industrial and advertising exhibition booth photography ideas - Dehnad
Beheshti Carpet Booth 2021

What is industrial photography?

Photography for sales is a type of industrial photography. Usually, industrial photos are prepared with white or simple backgrounds and lighting without effects and shadows. These features help the viewer focus on your product. The biggest goal of industrial photography is to inform customers about the special and unique features of your products in the first step.

Why is advertising exhibition booth photography important?

Until the last few years, before the expansion of the Internet and social networks, many businesses used so-called stock photos to introduce their services and products. Unfortunately, these photos were not of high quality, and even if they were of good quality, they were not a true representation of the company’s services.

At present, the behavior of customers and people has become smarter. They can easily search the Internet for different companies and distinguish real product photos from stock photos. The basis of the purchase and trust of many customers on the websites of different companies is the quality and real photos of their products and services.

If you own a business or have an online store and want to participate in an international or domestic exhibition, do not miss the opportunity of advertising exhibition booth photography. Do not forget that with a professional photo shoot in the exhibition environment, the quality of your services will be shown based on reality, you will gain the trust of buyers and sell more products.

The differences between industrial and advertising photography

Advertising photos are different from industrial photos. As we said, the focus of industrial photography is on the product. But in advertising photography, an effort is made to present the advantages of your product or service in an attempt to tempt the visitors to buy more of the products or services.

Light effects, shadows, and exaggerated scenes are among the most important features of advertising photography. In advertising photography, the most important goal is to use visual appeal to increase the desire of the audience to buy your products or use your services.

Some professional booth construction companies use promotional photos of your business during exhibitions as a powerful tool so that you can carry the feedback of your presence in the exhibition for a long time.

If you also want to participate in an exhibition, be sure to use this attractive and effective way to introduce your company’s products and services.

Industrial and advertising exhibition booth photography: a way to reduce advertising costs

Now that you have paid for the exhibition stand, take photography seriously! We are all aware of the tremendous impact of advertising on customer acquisition and sales, and we have seen the power of this tool in the expansion and development of various businesses. If you have paid for your booth and attending an exhibition is important to you, be sure to use this professional tool to leave a lasting impression of your presence.

Exhibition booth photography price and tariff

The price of Industrial and advertising exhibition booth photography is variable. Usually, booth construction companies that have contracts with photography and graphic design centers offer these services in different packages. Among the factors that affect the price of exhibition booth photography, the following can be mentioned:

  • Number of videographers and photographers
  • Professional photography, videography and sound recording equipment
  • Making promotional videos
  • Number of exhibition days
  • Number of photos
  • Creating an online image gallery
  • Edit, color, and light
  • And…

Conclusion

If you are going to participate in an exhibition, you probably have products to sell or you want to start new promotions for your new business. Maybe you offer special services and by attending exhibitions you are looking to introduce your services to the audience and create a new market. Industrial and advertising exhibition booth photography will help you reach your goals faster.

Some booth builders also have contracts with organizations specializing in Industrial and advertising exhibition booth photography. This helps you to achieve your advertising goals more easily by attending the exhibition. The photography team of the contracting party with the booth construction company, having the necessary skills and expertise in preparing attractive, effective, targeted, and quality advertising photos, will represent your presence as a professional company in various exhibitions.

Contact the Dehnad booth construction company to know the prices of various booth construction packages and to receive advice on the design and construction of an exhibition booth.

Dehnad Booth Construction Company Portfolio

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سوالات متداول

Advertising photos are different from industrial photos. As we said, the focus of industrial photography is on the product. But in advertising photography, an effort is made to present the advantages of your product or service in an attempt to tempt the visitors to buy more of the products or services.

  • Number of videographers and photographers
  • Professional photography, videography, and sound recording equipment
  • Making promotional videos
  • Number of exhibition days
  • Number of photos
  • Creating an online image gallery
  • Edit, color, and light
  • And…