“Introducing Beheshti Carpet Booth 2021”
Name of the exhibition: The 13th International Floor Coverings, Moquette, Machine Made Carpet and Related Industries Exhibition
Employer: Beheshti Carpet
Location: Tehran, Iran
Area: 210 square meters
Exhibitor: Dehnad
Year: 2021-1400
In the 13th International Exhibition of machine made carpet and after the successful presence of Beheshti Carpet in recent years and the great reception of the audience, it was decided to increase the movement and display space of the carpets in the booth. Because, on the one hand, the attendance of the audience had increased, and on the other hand, the space of the booths was smaller than in previous years.
Therefore, by doubling 50% of the booths for the first time and placing the display space of the carpets on the bed, in a semi-transparent cube covered with vertical lines taken from the carpet loom, the maximum use of the space was made with an architectural and conceptual design.
Two entrances on both sides of the booth space were defined with suitable setbacks so that the audience would not have any problems with the legibility of entering and exiting and movement circulation would be established in the best way.
In addition to zoning the interior space into standing carpets and carpets placed on the bed, the central corridor greatly helped to provide services and welcome visitors.
In Beheshti Carpet Booth, for the first time, there was no VIP space as it was used in the past, and spaces for meetings were placed among the carpets on the upper floor so that the audience could have a closer relationship with the products.
