Exhibition booth design is an opportunity to showcase your company. The impact that your position creates in a trade show can be very vital in attracting a large number of passing customers. For this reason, when preparing for a trade show, you should not neglect the design of the stand. Start planning your exhibit booth at least five months in advance. To make sure your stand attracts attention in the exhibition.
We’ve all seen that one booth at a trade show stands out from the rest. and attracts the attention of the visitors of the exhibition. It is not that difficult to do. You can design a booth that attracts and excites visitors as well. Give boring and simple positions to your competition. Make your booth stand out with these 12 top tips for designing your exhibit booth
No one wants their place in the corner of the showroom. Most visitors to the exhibition gather in the main corridors or the center of the venue. Therefore, we recommend that you choose your booth at one of these locations. It’s better to have a stand in the front row, but only if possible and if that’s what you want. Most importantly, the exhibition may be divided into different themes. In this case, certain areas can fit your concept.
For example, separate places for traditional and hip companies. Make sure you present your brand authentically. You should always consider the environment with your neighboring positions. A smart tactic is to position yourself next to companies that attract visitors. You should also avoid standing in front of your direct competitor.
If you can, visit the exhibition center close to the start of the exhibition to match your design and lighting to the venue. If you have a choice, always position yourself to the right of the visitor’s walkway. Because most people automatically veer to the right. But even if your position is in another position, you can still be noticed with a suitable strategy.
Think of the exhibition stand as your business card. Every aspect of it should reflect the right image of your company. For a medium-sized company, a professionally designed stand that fits the size of the company is ideal. Do not build a stand yourself. This is a profession for professionals. Make sure you use high quality materials for your exhibition stand design. This ensures a professional appearance.
When it comes to exhibition stands, size really does matter. This does not mean that bigger is always better. A huge exhibition stand looks empty without furniture to fill it. If a booth looks empty, eventually visitors will conclude that there is nothing else to see.
On the other hand, if your booth space is too small, it looks like you didn’t have enough money available for a bigger space. The size of your exhibition booth should complement your company. Take a look at what your competition is doing. Your position does not need to be significantly larger. Having a booth space that is much smaller than the competition is also not a good idea. Even if you choose a smaller size, there are tips and tricks that will help you stand out from the competition. Because after all, size is not everything.
When planning your stand, align yourself with your exhibit goals. Your booth concept should be based on what you have in mind for the trade show. Also, the main focus of your booth should be on presenting the new product. If you are more interested in promoting your company’s business image at the exhibition, include open spaces such as a bar or seating area. There is always one rule. Your location should be inviting and make customers feel welcome.
When designing the interior of your stand, put your customers in the spotlight. Separate more lively spaces for product demonstrations and presentations from quiet areas for discussion. When there are many people talking around you, you cannot have an important conversation with the customer. Therefore, you should plan space for consultation, space for kitchen or additional storage space, if necessary. Use existing elements such as exhibition walls and counters to divide the space.
A good booth design is well thought out and can attract attention from all corners of the venue. Be original, stand out and never be like other booths. Your exhibition booth should attract the attention of trade fair visitors. And at first glance, it should be clear to visitors what your expertise is. Therefore, products and services must be immediately visible. Integrate your slogan or product into your exhibition booth design to promote your message. Always remember who your target audience is.
Design according to your company and make sure that the booth reflects your company’s identity. So, make sure the colors and business logos are in focus. Make sure your stand is unique so that it is instantly recognisable. Your slogan or product should always be more important than the company name in your design.
By using unique company colors in the design, ensure that your stand is eye-catching and allows exhibition visitors to instantly recognize your company. Instead of trying to grab attention by using different colors, integrate your company’s slogan and message into your basic design.
You can create space in your place by using different elements. Exhibition walls and counters form the main structure of your exhibition booth and as a partition, expand the viewer’s view in the space by using its functional features. You can design your exhibition walls and counters individually, by printing wallpaper and installing on them, keeping in mind the promotional purposes suitable for the exhibition.
In order to have an exceptional booth, do not neglect the lighting. Match the lighting to the objectives of your exhibition stand. If you want to showcase something, a bright, natural light source works best. Don’t blind your visitors with light! Consider using soft lighting for living areas. For consultation, use brighter lighting to ensure legibility of documents. Bright signs create a favorable atmosphere and provide a different representation of your company’s logo or message.
Use technology to inform and entertain visitors. You may want to choose an interactive design for your screen, by displays. By allowing visitors, add the possibility of appeals and receive more information if desired. Visitors will stay longer at your booth if there are some interactive elements. However, avoid cluttering your booth with interactive elements.
When planning the exhibition stand, don’t forget the decoration! The effect of a large vase full of lush flowers should not be underestimated. Use banners and roller coasters that match your overall design to get noticed. Also, flags are more visible to you. To ensure a uniform design, consider the decoration along with the walls and counters of the showroom.
Consider flooring when designing your exhibit booth. Choose a carpet that fits the overall design of the booth. Your showroom visitors have been doing a lot of walking and standing, so they’re sure to enjoy moving on a thick layer of carpet under their feet. Making exhibition visitors feel comfortable will encourage them to stay longer at your booth.
The design of your booth will largely depend on the objectives of the exhibition. Therefore, when you reuse your design for future exhibitions, you should check whether the design meets the expected goals. It is important to improve your design. Simply contact the manufacturer of your last booth to run a new design or make individual adjustments. Trust the professionals when designing your stand. If you have design elements created by experts, there is more potential for reuse at trade shows.
The mentioned points are part of a wide range of points and subtleties that must be taken into consideration by the exhibitors and booth builders before, during and after the exhibition. And until the interaction between these two groups is established well, the result will not be favorable. Therefore, strong and continuous communication between the company that built the booth and the participants in the exhibition and along with that introducing the company and the brand to the visitors is of particular importance for the progress of both sectors.
Dehnad Idea creators company is based on interaction and cooperation with all spectrums and different groups, in order to have maximum efficiency for its clients and customers.
You can contact the numbers listed on the site to order the construction of an exhibition booth and to know the price of the booths, as well as to receive advice for cheap booth construction by experts of Dehnad booth construction.
A good booth design is well thought out and can attract attention from all corners of the venue. Be original, stand out and never be like other booths. Your exhibition booth should attract the attention of trade fair visitors. And at first glance, it should be clear to visitors what your expertise is. Therefore, products and services must be immediately visible. Integrate your slogan or product into your exhibition booth design to promote your message. Always remember who your target audience is.
Design according to your company and make sure that the booth reflects your company’s identity. So, make sure the colors and business logos are in focus. Make sure your stand is unique so that it is instantly recognisable. Your slogan or product should always be more important than the company name in your design.
When you reuse your design for future exhibitions, you should check whether the design meets the expected goals. It is important to improve your design. Simply contact the manufacturer of your last booth to run a new design or make individual adjustments. Trust the professionals when designing your stand.
Match the lighting to the objectives of your exhibition stand. If you want to showcase something, a bright, natural light source works best. Don’t blind your visitors with light! Consider using soft lighting for living areas. For consultation, use brighter lighting to ensure legibility of documents. Bright signs create a favorable atmosphere and provide a different representation of your company’s logo or message.