The 203 m² exhibition booth at Iran Mall in Tehran was designed for a long-established dental equipment company, with dual aims of brand visibility and maximizing sales. The key challenge was to create a space that attracted visitors, encouraged dialogue, and supported business agreements.
Client needs and hall constraints guided spatial organization. Thick dividers defined functions, concealed columns, and integrated service zones such as storage and a TV wall. Formal unity was achieved by extending the floor into walls and furniture, generating a continuous language of wall + floor + table.
Layouts followed a grid, using narrow tables and four-seat poufs to enable both two-person consultations and small group interactions. Orientation was crucial: the booth opened to high-traffic aisles while turning away from low-traffic zones. A central social table acted as a focal point, reinforcing engagement and commercial intent.
The result combined architectural clarity, functional efficiency, and an inviting atmosphere where form and function converge to enhance visibility, dialogue, and sales
Dehnad Exhibition Stand Portfolio
