Step-by-step Conditions Of Participation In International Exhibitions with Mr. Mohammad Khorsandi, CEO of Dehnad Idea creators company. Mr. Mohammad Khorsandi, the founder and CEO of the famous Dehnad Idea creators brand, has a professional resume in designing and building booths in domestic and foreign international exhibitions. For this reason, we arranged a short conversation with him about the conditions of participation in international exhibitions inside Iran, in order to give a comprehensive answer to the many questions that Dehnad’s audience and associates have raised through the site.
By referring to the address https://calendar.iranfair.com/en/, any company can easily access the calendar of all the exhibitions that are being held, and in the next step, according to the purpose and topic, select the exhibition and contact the organizer through the contact information. Will be able to contact for initial registration. Also, 2 to 3 months before the exhibition, invitations to exhibitions can be seen on this site.
The initial registration will be without the possibility of choosing the meter and the participant can only register the desired meter. In the next stage, the organizer will be able to place the map of the booths to present to the participants by estimating the total square footage needed to set up the exhibition.
Here, the question may be raised, isn’t the organizer the same as the international exhibition? To answer this question, we must note that every exhibition is a three-sided triangle with the following three vertices:
In other words, the organizer, who is a private company, obtains permission from the international exhibition to set up the exhibition on a specific date.
The usual procedure is that the organizer starts placing in the halls based on the subgroups of the participating guilds. For example, in the book fair, one hall is dedicated to educational publishers, the main hall to general publishers, and two halls to university publishers. Therefore, the halls of each subcategory have been predetermined, and the only important issue that the participant must pay attention to is which hall is the gathering of prominent brands, and based on that, choose his booth close to them. In continuation of the previous example, a publisher who has just started working in the field of publishing, it is better to choose his booth near the booth of professional and experienced book publishers.
The successive mistake that always happens is that necessarily choosing the first booth in the hall means more visits and success. This is despite the fact that due to crowding, sudden changes in lighting and air volume at the entrances, the primary stalls remain far from the visitor’s sight. According to the points I mentioned above, it is very important to choose the second or third booth in every exhibition.
Yes, Sure. The following are the most commonly used rules:
In the international laws of exhibitions, the conditions of participation in the international exhibition are such that the position of each booth is ranked relative to the hall. Therefore, based on that, the cost of renting each booth will be different from another booth. Also, if the participant rents a booth this year up to 48 hours before the opening of the exhibition next year, that booth will be reserved for him. In case of deposit, the participant will have the same booth as last year. Otherwise, the booth will be assigned to a new participant.
You should keep in mind that the booth reservation will be done only if the money is deposited, and the participant will be required to pay the electricity fee, the identification card of participating in the exhibition, etc.
To answer this question, we must first know the purpose of holding an international exhibition. As you know, the industry must always move forward, and for this, holding an international exhibition will play a significant role. Also, the presence of foreign and domestic companies together causes the growth and prosperity of ideas, constructive competition and the progress and development of the country.
Considering the presence of domestic and foreign companies and in accordance with Iran’s international exhibition law, the domestic company must deposit 180 to 250 thousand Tomans per square meter and the foreign company in Iran either directly or through a domestic representative to attend the exhibition. It is required to pay 250 to 600 euros per meter.
According to the exhibition chart, service companies including training services, repairs and after-sales services that have an activity license, and manufacturing companies that have a production license or an after-sales service license, make their payment in Rials. These companies will not be allowed to advertise any foreign brand, and their products will be periodically observed in the exhibition. In case of error in the supply or promotion of the product, the booth and company’s property will be confiscated by the exhibition until the deposit of the entire area of the booth in foreign currency.
In this case, the company is obliged to allocate at least 24 meters of the total square footage to the foreign exchange space. A series of special rules will govern this space, including:
Other exhibition services include advertising services such as: Seoul street posters, exhibition environment posters, exhibition radio sound and exhibition parking environment advertising.
After the map of the booths is specified, the booth is selected and the relevant fees are paid, the reservation is made. Then, by referring to the audio-visual section of the exhibition, you can use advertising services.
You can contact the numbers listed on the site to order the construction of an exhibition booth and to know the price of the booths, as well as to receive advice for cheap booth construction by experts of Dehnad booth construction.
Any company can easily access the calendar of all exhibitions being held by visiting https://calendar.iranfair.com/en/. In the next step, according to the desired goal and topic, choose your exhibition and contact the organizer through the contact information for initial registration. Also, 2 to 3 months before the exhibition, invitations to exhibitions can be seen on this site.
In the international laws of exhibitions, the procedure is that the position of each booth has a rating in relation to the hall, so based on that, the cost of renting each booth will be different from another booth. Also, if the participant rents a booth this year up to 48 hours before the opening of the exhibition next year, that booth will be reserved for him. In case of deposit, the participant will have the same booth as last year, otherwise, the booth will be assigned to a new participant. You should keep in mind that the booth reservation will be done only if the money is deposited, and the participant will be required to pay the electricity fee, the identification card of participating in the exhibition, etc.
Considering the presence of domestic and foreign companies and in accordance with Iran’s international exhibition law, the domestic company must deposit 180 to 250 thousand Tomans per square meter and the foreign company in Iran either directly or through a domestic representative to attend the exhibition. It is required to pay 250 to 600 euros per meter.