Along with the design of the exhibition booth, it is also very important to follow the principles and standards of the exhibition booth construction. In fact, if the booth construction company has a clear plan and strategies, it has gone half way to successfully building an exhibition booth. In this article, we are going to express some exhibition booth design ideas.
Using the right color psychologically plays a significant role in designing the exhibition stand and attracting customers. For example, the exhibition booth of food, which is made of yellow and red colors, unconsciously attracts the eyes of visitors.
In any case, choosing the right color is one of the most important principles of exhibition stand design. Each color has its own effect on the audience.
As another example, the use of yellow color in the design of the exhibition booth conveys a sense of luxury and glamor to the audience. Or if the products presented in the exhibition stand are stylish and expensive, the purple color can well represent the luxury of the related goods in the eyes of the audience. In general, it can be said that dark colors such as black, navy blue, etc., in the design of the booth, show businesses more traditional and authentic. Instead, the use of bright colors makes different services or products take on a newer form and be shown to the audience in more modern formats.
Smart selection and use of creative images is extremely important when setting up an exhibition due to the significant impact it has on the visual perception of visitors. It is also a good idea to design an exhibition stand. At first glance, this may seem a bit simple and trivial. But it is interesting to know that according to statistics, sometimes the use of targeted images is more effective in attracting the audience to the exhibition stand than digital and electronic elements. Especially if your business is presented to a certain group of people in the society, in this case, the use of appropriate images in the design of the exhibition booth doubles its impact.
For example, if you are a publisher of psychology books, using the image of people who are at the peak of mental and psychological peace after reading your books will draw the eyes of visitors to your exhibition stand. Or if you own a service company such as travel and tourism companies, using a quality image of people having fun in a unique tourist location can easily make your exhibition booth a hangout for people who want to use Tourism and tourist services.
Sometimes, a booth construction company may be so engrossed in how to design the exhibition booth and comply with its principles and standards that it forgets the needs of the exhibition visitors. But an exhibition booth, even if it has a luxurious and modern design and all the basic elements of booth construction are observed in its implementation, without considering the rights and importance of visitors, it cannot achieve much success during the exhibition against its competitors.
Therefore, it is necessary to consider the needs and expectations of the visitors of the exhibition while designing the exhibition stand and make arrangements for their well-being. For example, using a sofa or an armchair and setting aside a place for rest, conversation or interaction shows your attention to this issue and respect for your audience.
You can also ask your staff to provide the necessary guidance to people who enter your booth. In this case, visitors will not get lost or lose their time when entering your exhibition stand. Of course, it should be noted that the relevant personnel must have received the necessary training in this field and guide the visitors with knowledge and utmost courtesy and respect.
The use of moving billboards is also an idea for exhibition stand design. How do you encourage visitors to wear your company uniform at various exhibitions? Definitely with money! That’s what the construction equipment company (part of CNH Industrial America LLC) used at ConExpo-Con/Agg in Las Vegas. where its employees distributed nearly 10,000 construction-road vests, orange and with the company’s logo, to the visitors. The purpose of this work was to encourage them to wear fluorescent uniforms. The company’s mobile employees would randomly award $100 to visitors to the fair wearing their company uniform several times a day.
This exciting game was actually the best kind of advertisement because the people in uniform could easily move in any direction and could be seen everywhere from the corridor to the bus to the booth of nearby competitors, while the name They carried the desired brand with them.
At the Connect with Confidence hybrid exhibition, Marriot International found that its 30 in-person attendees had different expectations about the amount of social distancing with the organizer and other visitors due to the Corona pandemic. So the company designed Sanctuary Seating, where visitors pre-select their seats through a digital check-in process. Using the special application of the same exhibition, each guest was able to check the meeting room based on his personal preference and choose his single seat or double sofa. When guests arrived, according to their nickname, they received their own sterilized booth and mini-bar, complete with hand sanitizer, wipes, snacks, and other amenities that reflect Marriott’s commitment to hospitality.
Exhibitors are often in a dilemma whether to physically present their company’s products at the booth or indirectly and use technology (for example: touch screen) to provide product specifications. But there is a better solution that was implemented at Interbike Marketweek by Maxxis International USA and uses both ideas. In other words, it used a kiosk with a touch screen that provided information under 4 bicycle tires and allowed guests to search for the company’s product offerings. Six kiosks located throughout the booth space enabled marketers to simultaneously offer the experience of using touch screen technology and the physical presentation of the product to interested passers-by.
Straumann AG partnered with Exhibits Inc. Sacks to create a creative idea to highlight six key benefits of the BLX dental implant system at the American Academy of Oral and Maxillofacial Surgeons Annual Meeting (AAMOS).
Since the lion king of the jungle is a symbol of luck, and as it is evident in the graphic element, the company designed a footprint of the lion in a meandering way from the entrance to the exit of the pavilion, with a length of 20 to 70 steps. Numbered decals along the route guided visitors to the lion footprint at 6 stations to learn about the innovative implant process. By the end of the tour for the visitors, they would get the necessary information for the implant and be encouraged to use the BLX system.
What has made Dehnad booth construction company a reliable center for exhibition booth design and booth construction is the use of experience and creativity of this company’s idea engineers in the implementation of all kinds of exhibition booths. In any case, setting up the exhibition stand has a limited time.
What makes the owners of various businesses and services achieve impressive positions in a short period of time is having a different exhibition booth that is designed and implemented in the shadow of the creativity of the booth building company. Considering this issue, Dehnad booth construction always tries to use a combination of different styles in the booth construction to achieve a stylish, cheap and eye-catching exhibition booth, to the extent that the credibility of various companies through the design of such booths during the exhibition increase significantly and play an important role in increasing sales and attracting customers for its services and products.
During these years, hiring the best design engineers and exhibition booth construction experts, along with providing expert advice to employers from the beginning to the end of the exhibition, has made Dehnad booth construction company an ideal option for various companies. You don’t need to look for the best booth construction company and lose your time and money to order booth construction and exhibition booth design. Contact the experts of Dehnad Exhibition Group and benefit from the free consultations of our specialized team until you reach your desired result at the best price.
You can contact the numbers listed on the site to order the construction of an exhibition booth and to know the price of the booths, as well as to receive advice for cheap booth construction by experts of Dehnad booth construction.