“Introducing Schonherr Carpet Booth 2019”
Name of the exhibition: The 11th International Floor Coverings, Moquette, Machine Made Carpet and Related Industries Exhibition
Employer: Schonherr Carpet
Location: Tehran, Iran
Area: 230 square meters
Exhibitor: Dehnad
Year: 2019 – 1398
In the design of Schonherr Carpet Booth 2019 we see a glass volume that shows a luminous box that points to its bright and valuable interior. A shell made of knotted motifs and rectangles in the dimensions of Iranian carpets and a mysterious surface that has a simple depression on its long side, which is the entrance to the booth.
The use of black and white colors has always made products more attractive. Therefore, the outer color of the booth is drawn inside. with the difference that the public part inside the booth is white, and the end and semi-hidden part of the booth is the carpet showroom.
When the audience enters the space inside the booth, it is as if they are looking for carpets that were found in front of the entrance using a transparent glass wall. The entrance of the showroom, which is completely controlled, is designed like a museum that targets the audience’s curiosity. This was in addition to the request of the employer, who wanted the designs and roles of his products to be hidden from the public and sought to attract his special audience. Therefore, the designers responded well to the client’s needs by dividing the Schonherr Carpet Booth 2019 into two parts using transparent and covered walls and distinguishing between the spaces by black and white colors.
In the carpet display area, the ceiling, floor, and walls are all black, and the lighting is artistically focused only on the exquisite Schonherr Carpets. This time, a separate space was not considered for the special meeting room to create a friendly and intimate atmosphere and for visitors to interact more with their hosts.
