Sheed San’s presence at the 15th International Renewable Energy Exhibition featured a distinctive and fully minimal booth, designed and executed by Dehnad Idehsazan Company. The design approach was built on the principle of “purposeful simplicity”—where every detail, free from any unnecessary elements, served solely to present the brand’s identity with greater clarity.
The solid orange color created a bold and unified backdrop that allowed the brand’s name and message to stand out clearly. Simple-formed marble chairs paired with transparent tables brought together a sense of solidity and lightness—choices that intentionally kept the space uncluttered and directed the audience’s attention straight toward the content, the brand narrative, and professional conversations.
By maintaining balanced proportions, precise lighting, and a clean geometric layout, Idehsazan Dehnad crafted an environment that not only offered visual elegance but also reflected Sheed San’s mission in the field of renewable energy—a space that conveyed messages of sustainability, order, and forward-thinking without exaggeration, relying instead on a visual language.
This booth serves as a successful example of integrating contemporary design with the brand’s industrial-technological identity—an appearance that allowed Sheed San to stand out among the active companies in the field with a focused, professional, and distinctive presence.
Exhibition: 15th International Renewable Energy Exhibition
Client: Sheed San Rad
Location: Tehran, Iran
Area: 52 m²
Booth Constructor: Dehnad Booth Construction Company
Year: 1404 – 2025
Dehnad Exhibition Stand Portfolio
